TOW #22: McDonalds Ad at Bus Stop

Advertisements. They draw us in as an audience, and make us into consumers. What's interesting about the McDonalds advertisement is its placement. I hadn't really thought about how important the placement of an ad is. For example, a fast food commercial would be completely ineffective on a television station that airs fitness programs. Some ads just don't fit. This McDonalds Ad certainly does. Through the use of strategic placement and clever color schemes, McDonalds succeeds in creating a good advertisement for their food franchise.

The Ad was located at a bus stop on the back window of the area that covers the bench where one would sit. Notably, the ad might assume that the people who take the bus as transportation might be coming home from work or school after a long day, and might definitely be hungry for a pre-dinner snack. The ad is so well placed because the company thought through the day of the consumer, and where one is most likely to go after work. The ad may also assume the people who take the bus might be low to middle class people, AKA, the people who might go to McD's more often than those of higher class. Although this is in no way true for every case, the Ad does cleverly address this idea, and because McDonald's is a very cheap and affordable fast food eatery, it would appeal to those respective  classes successfully. In this way, McDonalds succeeds in its mission for advertising.

McDonald's also placed a very consumer-friendly color scheme on its ad. Thee colors are very bright and outstanding, drawing the audience's eyes straight  to the display, making sure that no one can miss it. The ad is designed as if the person on the bench is actually sitting in the restaurant, making it that much more desirable. The menus are plastered on the top, creating a mouth-watering view, and the cashiers painted on the wall are all smiling, inviting their customer to come to their restaurant. Overall, the ad does a great job of appealing to almost any audience, and the colors and pictures make it that much better.

McDonalds must have a tough time placing their advertisements, because most know it for the fattening food and 3$ meals. This, though was a great idea. Through selective placement and clever color schemes, McDonalds was able to make its mark and succeed in its advertisement.