Whenever this commercial comes onto my television, my family can't help but laugh at it, because who doesn't love babies with adult voices? Come on, it's funny! But when I started to repeatedly ask myself what the commercial was actually for, (and of course, rhetorically analyze it), the question of whether or not the commercial was effective came to mind as well. First, the speaker is obviously ETrade, but in the commercial, it's either one or two babies talking on phones in their low voices that make the commercial humorous. The commercial definitely uses a sense of sarcasm and humor to maybe get the audience's attention. This is a good thing. The audience is either businesspeople or people looking to trade stocks, but in my opinion, who would have known that from the commercial? I believe that this commercial is extremely ineffective. I agree that the babies are definitely a humorous factor, but at the same time, throughout the commercial, the audience is mainly paying their attention to the babies, and the fact that they're being technologically transformed into grown men making business deals over the phone. No one really pays much attention, well I didn't, as to what the commercial is actually telling the audience. Unfortunately, as funny as the ad may be, the fact that it is ineffective leaves the audience with the picture of the talking babies in their heads, asking, "what was that commercial for?". I noticed that this is the case with many commercials for the Super Bowl, but some were actually effective. Many of the beer and Doritos commercials make it obvious as to what they are advertising, but ETrade did not really have that effect. The flash of the ETrade name and slogan at the end of the commercial obviously allows for some recollection of what the commercial was advertising, but, in my opinion, not enough. In all honesty, this is one of my favorite commercials. Whether or not it does its job correctly or not, that is in the hands of the creators and advertising agency, but it definitely succeeds in getting a laugh out of me and my family.
Sunday, November 17, 2013
Tow #9: ETrade Commercial
http://www.youtube.com/watch?v=EbnWbdR9wSY
Whenever this commercial comes onto my television, my family can't help but laugh at it, because who doesn't love babies with adult voices? Come on, it's funny! But when I started to repeatedly ask myself what the commercial was actually for, (and of course, rhetorically analyze it), the question of whether or not the commercial was effective came to mind as well. First, the speaker is obviously ETrade, but in the commercial, it's either one or two babies talking on phones in their low voices that make the commercial humorous. The commercial definitely uses a sense of sarcasm and humor to maybe get the audience's attention. This is a good thing. The audience is either businesspeople or people looking to trade stocks, but in my opinion, who would have known that from the commercial? I believe that this commercial is extremely ineffective. I agree that the babies are definitely a humorous factor, but at the same time, throughout the commercial, the audience is mainly paying their attention to the babies, and the fact that they're being technologically transformed into grown men making business deals over the phone. No one really pays much attention, well I didn't, as to what the commercial is actually telling the audience. Unfortunately, as funny as the ad may be, the fact that it is ineffective leaves the audience with the picture of the talking babies in their heads, asking, "what was that commercial for?". I noticed that this is the case with many commercials for the Super Bowl, but some were actually effective. Many of the beer and Doritos commercials make it obvious as to what they are advertising, but ETrade did not really have that effect. The flash of the ETrade name and slogan at the end of the commercial obviously allows for some recollection of what the commercial was advertising, but, in my opinion, not enough. In all honesty, this is one of my favorite commercials. Whether or not it does its job correctly or not, that is in the hands of the creators and advertising agency, but it definitely succeeds in getting a laugh out of me and my family.
Whenever this commercial comes onto my television, my family can't help but laugh at it, because who doesn't love babies with adult voices? Come on, it's funny! But when I started to repeatedly ask myself what the commercial was actually for, (and of course, rhetorically analyze it), the question of whether or not the commercial was effective came to mind as well. First, the speaker is obviously ETrade, but in the commercial, it's either one or two babies talking on phones in their low voices that make the commercial humorous. The commercial definitely uses a sense of sarcasm and humor to maybe get the audience's attention. This is a good thing. The audience is either businesspeople or people looking to trade stocks, but in my opinion, who would have known that from the commercial? I believe that this commercial is extremely ineffective. I agree that the babies are definitely a humorous factor, but at the same time, throughout the commercial, the audience is mainly paying their attention to the babies, and the fact that they're being technologically transformed into grown men making business deals over the phone. No one really pays much attention, well I didn't, as to what the commercial is actually telling the audience. Unfortunately, as funny as the ad may be, the fact that it is ineffective leaves the audience with the picture of the talking babies in their heads, asking, "what was that commercial for?". I noticed that this is the case with many commercials for the Super Bowl, but some were actually effective. Many of the beer and Doritos commercials make it obvious as to what they are advertising, but ETrade did not really have that effect. The flash of the ETrade name and slogan at the end of the commercial obviously allows for some recollection of what the commercial was advertising, but, in my opinion, not enough. In all honesty, this is one of my favorite commercials. Whether or not it does its job correctly or not, that is in the hands of the creators and advertising agency, but it definitely succeeds in getting a laugh out of me and my family.
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