Even at the beginning of the documentary, the director utilizes exemplifcation. In fact, the first few scenes feature a father talking about his deceased son who was bullied to the point of suicide. This use of an example at the start of the movie is extremely effective because it immediately places the audience at the scene of the consequences of bullying. Exemplification also provides intrigue for the audience. Immediately, I wanted to know more about bullying and where this movie was going to go. Even the second scene follows another boy who is being bullied, and shows the hardships he faces and the people he has to deal with jus tot get through one day of school. It's heartbreaking to know that kids actually go through this every single day. To me, it's almost as traumatizing as being bullied.
There's no way the director could have made this documentary as effective as he had without the use of an emotional appeal. The fact that in the first thirty seconds of the video, there is a father crying about his dead son is just the beginning of the rest of the emotional video. The emotional effect not only pulls the audience in, but allows them and provokes them to feel sympathy for these kids who are being bullied every single day. It's a tragedy, and the more people that are aware, the more that can help stop the bullying. It's amazing what emotions can do. I, for example, cried at least four times throughout the documentary, and call me a girl, but I know for a fact that some of the boys who watched it cried as well. The documentary hits hard on emotions, and it is one of the best strategies in getting the director's point across.
This documentary will forever be one of the most moving things that my television has ever shown. I loved it. I hated it. I accepted the fact that I have bullied others in my life, but at the same time, I've been bullied. It taught me the dangers of even calling someone a name behind their back. Through the use of an emotional appeal and exemplification, this documentary shares and makes people aware of the dangers of bullying.